the search for yourself doesn't run on Google
The new ads for BMW motorcycles is way cool. I saw them on Advertising Design Goodness .
The ad copy for each ad is pretty clever but by far my favorite is:
The search for yourself doesnâ€™t run on Google.
Serial bug killer.
Donâ€™t follow your dreams. Overtake them.
Aisle, window, or on top of the Engine?